When people ask me to look at their LinkedIn profile, the first thing I look for is their passion.
Often they tell me they are passionate about reaching their target or quota or that they have a passion for people. That's all well and good… but is that really your passion?
It's a shame really, but the word passion is no longer as powerful as it used to be. That’s why I now ask a different question… inspired by Steve Jobs: “What Makes Your Heart Sing?”
“What makes my heart sing?” Okay… most people need to seriously think about that one. And yet within minutes - virtually without exception - everyone shares his or her true passion with me.
What stands out is that time and time again it is always about the specific difference they can make for others… and not at all about how they themselves benefit.
Usually they can also tell me why this is their passion and… quite honestly… that's when I’m on the edge of my seat. This is fascinating… who doesn’t like a great story?
So why is it then so difficult for so many to summarize the – why you do what you do – story in your LinkedIn profile? It’s because we’re used to talking about ourselves. But when I – or any other potential prospect – read your profile, I don’t want to read about you… not at first in any case… What I want to know is what you can do for me!
That’s exactly what your LinkedIn Summary is for. To write a great LinkedIn summary these are the most important points to consider:
Please share this post with your network so that everyone learns how to write a great LinkedIn summary. And feel free to add your questions or comments below.
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Wanneer je vóór 16 februari een LinkedIn Lab Room bij ons boekt (4 personen of meer) verzorgen wij *gratis de fotograaf voor je nieuwe profielfoto's én de grafisch vormgever voor de achtergrondfoto's op je profiel en bedrijfspagina.
* alleen geldig voor eerste 5 boekers