How to write the perfect LinkedIn Summary

Uncategorized Feb 14, 2017

Perry van Beek - LinkedIn & Social Selling Expert (This blogpost was published on LinkedIn on March 29, 2016)

When people ask me to look at their LinkedIn profile, the first thing I look for is their passion.

Often they tell me they are passionate about reaching their target or quota or that they have a passion for people. That's all well and good… but is that really your passion?

It's a shame really, but the word passion is no longer as powerful as it used to be. That’s why I now ask a different question… inspired by Steve Jobs: “What Makes Your Heart Sing?”


What makes my heart sing?” Okay… most people need to seriously think about that one. And yet within minutes - virtually without exception - everyone shares his or her true passion with me.

What stands out is that time and time again it is always about the specific difference they can make for others… and not at all about how they themselves benefit.


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